How to increase profitability through stronger customer relationships with a CRM system for the construction industry
Customer Relationship Management, or CRM, is the key to success in modern business. With CRM, you can dive into customer data to better understand your customers, increase sales, improve customer service and achieve phenomenal growth.
What does CRM mean
CRM stands for Customer Relationship Management. This is about having good customer data and communication with the customer. In other words, taking good care of your customers through good contact and information flow. Good control of CRM helps to keep track of important information about customers so that the company can build strong and effective relationships with them. A CRM system is often used to enable effective customer relationship management.
What is a CRM system?
A CRM system is a tool that helps organizations collect, organize and use customer information in a structured way. It includes features such as customer database, sales and marketing tools, customer service, reporting and analytics.
CRM systems allow businesses to manage customer data, interactions and sales history more effectively. This allows for better understanding and more personalized engagement with customers.
The system helps companies manage customer information, make contact with both new and existing customers, and plan further development of the customer base. A good overview of the customer database means that you store all customer data, including contact information, sales history and preferences, so that you get a comprehensive view of each customer. In this way, CRM systems help to streamline business processes, improve the customer experience, increase sales opportunities and strengthen the relationship between the company and the customers. In other words, a CRM system is like a super assistant that helps you understand and take care of your customers better. This is an important part of modern business operations.
Why is aCRM system important?
A CRM system is important because it gives you an overview of the most important information about your customers. This information makes it easier to organize and group your customers. Once you have organized your customers, it becomes easier to find customer data and files no matter where you are in the sales process.
A good CRM system ensures that information is shared evenly within the company, so that everyone involved has insight into different customer relationships, project progress and sales processes.
"Effective customer management is essential to keep customers happy and increase the number of successful sales"
10 important reasons to use a CRM system
Better customer service: CRM systems gather customer data in one place, making it easy to understand customer needs and provide fast and personalized service.
Increased sales: CRM helps the sales team follow up on leads, manage sales processes and identify opportunities for increased revenue and growth.
Targeted marketing: CRM analyzes customer data to identify target audiences for campaigns, resulting in better marketing results and increased engagement.
Better customer insights: CRM provides a complete view of customers, including purchase history and preferences, which helps customize offers and communications.
Streamlining of processes: CRM automates tasks such as data management, reporting and follow-up, freeing up time and resources for more value-added work.
Increased productivity: CRM systems streamline workflows with a central platform, which can increase productivity for the entire organization.
Better decisions: CRM provides insights through reports and analytics tools, helping management make informed decisions based on data and trends.
Strengthened customer engagement: CRM enables personalized communication and customized offers, building strong customer relationships and loyalty.
Faster response time: By having up-to-date information about customers, employees can quickly respond to inquiries.
Competitive advantage: CRM implementation provides a competitive advantage through improved customer experience and more efficient business processes.
Overall, a CRM system helps businesses build strong customer relationships, improve efficiency and increase profitability.
It is important to note that the benefits depend on how the CRM system is implemented and used. A successful CRM implementation requires good planning, employee training and ongoing maintenance to achieve the desired benefits. So how should you actually use a CRM system?
How to use a CRM system?
To use a CRM system effectively, you need to follow a few key steps. Here's a simple guide on how to do that:
Goal setting: Start by clarifying your goals for using CRM. What do you want to achieve? Better customer service, increased sales, smarter analytics or more efficient processes? Have clear goals before you start.
Choose the right CRM system: Explore different CRM solutions that suit your needs. Consider features, usability and cost. Choose the one that best suits your business.
Collection and import of data: Collect relevant customer data from various sources and enter it into the CRM system. This includes contact information, sales history and other important info. Keep the data organized.
Customization: Configure your CRM system to suit your business needs. Create customized fields, forms and tasks that support your processes.
Training and use: Provide training to the employees who will be using the CRM system. Make sure they understand how the system works and how to use it in their daily routine. Encourage use and highlight the benefits.
Data management: Keep your CRM data up to date. Add new data, update existing and remove duplicates to ensure accuracy.
Analytics and reporting: Explore the CRM system's analytics tools for insight and monitoring of performance indicators. This provides the basis for informed decisions and identification of areas for improvement.
Continuous improvement: Regularly evaluate the use of CRM and adapt it as needed. CRM is a continuous process that requires regular review and communication both internally and externally.
Remember that every company and CRM system is unique, so customization may vary. You may want to work with your CRM provider or consult an expert to get tailored advice based on your specific needs.
Efficient customer care with mycontact CRM system
mycontact CRM system is specially developed for the construction industry and gives you a structured overview of your customers. With mycontact, you can easily keep customer data up-to-date and collected in one place, which reduces the time spent in the sales process.
The CRM system gathers all your communication and documentation in one place. The centralization of key information about your customers includes contact information, emails, phone calls, documents and meeting notes. This gives all employees in the company easy access to important customer information with just one click, and makes storing, sharing and collaborating on e-mails and attachments easier than ever before.
mycontact - Your effective CRM tool
mycontact is designed to be user-friendly whether you're a beginner or an expert in customer care. With mycontact, you can easily follow up with customers and benefit from our extensive and constantly updated document archive and task bank. Our platform makes customer management both time-saving and efficient, which ultimately contributes to increased profitability through satisfied and loyal customers.
How can mycontact increase your profitability?
Contact register: Get to know your customers on a deeper level by easily searching for specific contacts or creating lists with common characteristics. MyContact CRM gives you the ability to take actions such as quickly booking meetings or sending targeted communications to strengthen your customer relationships.
Email: The email feature is seamlessly integrated with Microsoft Office 365 and other leading email platforms to boost your productivity.
Documents: MyContact allows you to save time by using pre-designed templates that are compatible with Microsoft Office 365. Your letters and quote templates are automatically customized with the selected customer's address, contact person and today's date, providing a consistent professional communication.
Notes: Record all communication, whether it's phone calls or meetings, so you can reuse valuable information for future needs.
Tasks: Keep prospects engaged throughout the sales process while efficiently handling customer service inquiries. MyContact automates tasks such as data entry, report generation and task follow-up, so you can focus on what really matters.
Assignments and Customer Value: Measure exactly how much each customer contributes to your success by linking projects directly to customers. Get clear insights into how customers impact your bottom line.
Dashboard: Explore visual reports that give you insights into your business performance and customer satisfaction. For those who want even more detailed insights, we offer advanced analytics tools that give you answers to the most important questions about your business.
Mobile app: MyContact CRM provides you with a mobile app that gives you easy access to customer data anytime, anywhere. Whether you use Android or iOS, we're here to keep you connected to the heart of your business - your customers.
Security and privacy: We take data security and privacy seriously. Our CRM system is designed with the integrity of the customer relationship in mind, so you can safely handle valuable customer data.
Want to see how mycontact is used in practice? You can book a non-binding demo here:
The seamless integration between all of Build's modules gives you a unique opportunity to have all relevant information available in one place. For example, mycontact can help identify potential customers, myproject can help with project management related to those customers, while mycalc provides accurate cost estimates related to the project. This can result in more efficient operations and better customer care.
Read more about our seamless system here: Efficient Data Sharing with Build Modules: All in One Solution!
Or check out the other articles: Calculus, project management, procurement, checklists and deviations.